Coca-Cola is a marquee partner to the Madison Square Garden Company, and when they requested video content to reach music-lovers I was tasked with producing a multi-year webisode series which included writing treatments and creating pitches for Coke to seal the deal. "Before The Show" was green-lit and resulted in a multi-million dollar sale for a digital franchise program providing exclusive, intimate access before a performance, with artists at MSG's venues in NY and LA. For this project I was a jack-of-all-trades, including contracting production, managing crew, overseeing production contracts with legal, booking the artists, clearing all content with legal, managing the production budget, as well as overseeing on-set and in post-production. Distribution of the videos includes a dedicated branded site, artist social media, MSG's youtube and social channels, and more. Here is a comprehensive list of the 52 episodes I produced for the series.
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